What is a Squeeze Page and How to Optimize it

In this guide you are going to learn what is a squeeze page, how and why you need to create one for your website or your business plus how to optimize it to achieve increased conversions, effortlessly.

To take a step further back, you must first learn the basics of good marketing if you are going to success on selling information and coaching online.

Success in business is all about Optimization

Now that’s a big fancy word and it sounds a little abstract so I’d like to define it for both of us to know what it means.

The Mindset Behind a Successful Online Business

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Now it’s very important, as you build your information business, that you focus not only on what is a squeeze page but also on optimizing every single part of it. You need to take out your magnifying glass and you look at each piece, to make sure that its doing the best job that it can.

Ultimately what we are doing here is we are building a big machine, that will get people:

• to come to your website
• to opt-in to your email list
• to read your followup newsletters
• to buy your products
• to buy more of your products
• to tell other people about your products

All of these pieces have to function correctly. So what we do is:

1. we set one of them up
2. we get it running
3. we test it out
4. we tweak it
5. we optimize it
6. we make it a little bit better

Now we put all this energy and all this focus on optimizing, tweaking, tuning and getting the most out of everything that we do, because we are doing something that is kind of theoretically impossible. If you are familiar with perpetual motion, the scientific concept of perpetual motion, then you know that it is really impossible.

You can’t create something that runs on no energy. Ok, maybe theoretically there are a couple of ways that this can be possible, maybe with Cold Fusion or something similar, that can get us perpetual and energy from nothing…theoretically

But in business what we are trying to do is to put a certain amount of energy in, our time, our work, our brain, our money and we are trying to get more out. This is actually more of a challenge than most people think and way more difficult than learning what is a squeeze page.

The Anatomy of an Effective Landing Page

Why Job Mentality Hurts Your Business

First of all, we are doing something that it’s challenging as it is, trying to get a return on our investment and get more out than we are putting. Even bigger challenge is that most of us show up with the mindset that we get from the job world.

We show-up to our business bringing with us the baggage of the mentality that we had when we were working in a job. The job mentality is:

• show-up
• do your work
• get a paycheck

The point is that in a job, someone else — the owner of the business — is worrying about optimizing and optimization. They are worrying about:

1. making sure that the squeeze page works
2. if constant traffic is coming in business
3. if the products are good
4. doing the marketing
5. taking all the risk

Well when you start your own business, everything is different. You are now the one who is responsible for all these things and you quickly learn that it is not like the job world. You don’t show-up, do a little bit of work and then you automatically get paid.

In the job world if you show-up and do just an ok job, usually, you still get your full paycheck.

• You can do a not so good job, you will still get your paycheck
• You can do a great job, you will still get your paycheck
• If you do a really great job, maybe you can increase your paycheck a little bit

In business that’s all gone, especially when you are doing marketing with information products, online. When you are marketing your own stuff online, you literally earn every dollar. Every part of the business that you don’t optimize equals lost sales and lost income to you.

As you start to build your business, you realize that people don’t just show-up to your website, because you have a website and give you money like in the job world. You realize that you have to do something that works, every time. Every single piece of your business has to work and if it doesn’t work then the business is broken and you don’t make any money.

What this all results in, as you start to build your business, is you start doing everything you can to make sure that you get the highest return on all of your effort, work, money and time invested. Here comes the time to learn what is a squeeze page and why it is the most important part of your online business.

The Anatomy of an Optimal Local Landing Page

What is a Squeeze Page & Why is it Important to Learn How to Optimize it

Ok, so now that we have the mindset of optimization we are going to start with one of the most important part of the business to optimize and that is your squeeze page (else called landing page or opt-in page). Your landing page is the first page that someone sees when they come to your website.

As we are building an information business, what we want to do is to build a opt-in page that has a headline and some bullets or maybe a video. This squeeze page will allow someone to opt-in, enter their name and email address, where this is connected to an email marketing system which you can learn more about here.

The reason for this is because we want to follow-up with them so we can ultimately build a relationship with each prospective customer, rather than just trying to sell to them. We are building a whole system here but it starts with the landing page.

Now an important question you might ask is…

Why would we ask for someone to opt-in and give us their email on their first visit?

So, when I do my back in the envelope math and I estimate, I think that my business is probably 5 to 10 times as big as it would be without the email list and without the squeeze page. Because without them I wouldn’t be able to follow-up with people over and over to:

• build a relationship
• offer more value
• build trust

…and ultimately have people buy through my relationship with them.

It is interesting when people come, look my squeeze page conversion rates and see that 65% of the people who go there are leaving, without even going to my website. They think that is horrible and try to find how to stop this suggesting to remove the landing page.

Then when I show them the numbers and how it played-out, they understand that even though I’m getting only 35% of the people to give me their name and email. Because I’m following up with them, for weeks, months, even years on the backend, I’m actually selling a lot more. This is a great example of optimization.

The bottom-line here is that I love opt-in landing pages. I definitely recommend that you build one as soon as possible and start using it. I really hope that this description answers the original question, what is a squeeze page.

Unbounce’s Landing Page Conversion Course

Tried & True Formulas to Begin With Your Squeeze Page

Let me give you a couple of proven to work formulas for headlines and opening statements.

You would use this as either a headline for your squeeze page or the opening statement in your video. The tried & true formula, the best one, the one I probably use most often when writing copy and headlines is to start with the words — “How to”

Many of the best-selling headlines in history, started with the words “How to” and you can’t go wrong when you start with “How to”. It kinda puts some blinders on you, gets you into the groove and makes sure that what you say next is oriented towards a result.

When you say “How to”, you have to finish that-up with, “How to do something…” What you want to put after the words “How to”, are:

• get what you want

or…

• avoid what you don’t want

Very simple, right?

We would want to be more specific of course, but we need to start with “How to” and then become more specific.

This is where you can insert some of the copy, some of the ideas that you developed and your elevator pitch or your unique selling proposition (USP) as well. Remember to start with the “How to” formula because it’s really sharp, it’s really nice and keeps you focused in the right direction.

The next piece of the puzzle is to give a few benefit statements, promising specific benefits that the customer going to learn when they opt-in and they come inside. What I like to use for this is bullets. These are statements of specific benefits and specific results that they are going to learn, or get or be able to learn to do when they come inside.

Ok?

Very simple, right to the point, promises a benefit, starts with “How to”

That’s a great formula and you should use it many times. Next after the headline, after the opening statement I need to give some bullets of added benefits that I’m going to teach.

There you go, we’ve got a little headline and we’ve got some bullets. Finally at the end what we want to do is we want to get them to opt-in. So we want to tell them specifically what they need to do to register, opt-in, give us their email so they can come inside and get the free goodies that they want to learn about.

I hope this guide helped you get a clear picture about what is a squeeze page and how to optimize it to achieve the best results right from the start. Here is a nice tool to help you do this easily.

Signing off…

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Vasilis

Entrepreneur, Marketing Consultant & Life Coach

Helping YOU Start a Successful Business Online | Marketing & Grow it Effectively | Attract More Customers and Make More Money While Having a Life

@VasilisStergiou

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