We’re living in a hyper-connected world where everybody maintains at minimum 5 online profiles. Think of it, you’ve probably have a profile on Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Google+ … and the list goes on and on.
I know I have profiles on social media websites I don’t even know about…you know the websites that you are receiving invitations from via email, but you’ve never ever known their existence before.
As a result, we are spending a lot of time making our social profiles look good to our friends. It’s an indirect way of showing off, with the cover of a smartphone or a computer. But you know all this already…
What you might have not realized is that whole industries that have been run in a traditional networking kind of way, are being disrupted by what is called “social selling”. And it makes damn sense!
All the Executives, the C-suite and the Senior management is also on social media. They are also trying to maintain a good looking profile online. So why wouldn’t it make sense that your brand image and credibility – or how is your brand perceived online – should be highly optimized and taken care to the “t”…
Enter “Social Selling” for even the most traditional B2B industries. Take as an example Adobe, Cisco, American Express and thousands more. They definitely do know something, right?
To further edify the argument, according to a recent survey, a majority of UK businesses (64%) are using social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).
A profession that was working through yellow page listings and word of mouth is focusing it’s business survival online. The list goes on to the before never conceived levels of seeing private space travel companies or semi-private government agencies building a serious online presence to increase their “Social Selling” element.
Is your company following?