Hi, I’m Vasilis Stergiou.

I always love the “about me” page on websites like this because they’re written in the third person …even though the site owner typically writes them.

So, after Vasilis Stergiou made several attempts to sound more intelligent than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.

Which… in many ways, it is.

Anyway – what do you want to know?

Here’s Why:

People sometimes equate “running an online business” to “getting rich quick.” 

I get it. That’s what attracted me to the Internet in 2007 (more on that later). 

I thought it would be easy money, and I’d have thousands coming in every day … on autopilot.

Well, it wasn’t easy money.

I have consistent revenue coming in every month …often on autopilot…but it took lots of work, frustration, and perseverance to get there.

…And it still takes work to keep it all running. 

So, if you’re not prepared to commit to roughly ten times more effort than expected, I’m not your guy.

No, I don’t sell advertising. But here’s why I’m telling you this.

Start going down the “Online Business” rabbit hole, and you’ll see all kinds of ads and articles about free traffic, how to get rich by having other people promote your product, and all kinds of hype on the “latest loopholes” for “gaming the system”.

Does some of it work?

Probably. In the short term. But if you rely on that, you don’t have a business. You have an income stream that’s supported by an unsustainable gimmick.

And that is a waste of time. If you want to waste time, see a movie. It’s more fun.

It’s important you understand what I’m telling you. 

I can help you, I just won’t. I’m capable of it, but I refuse to do it. 

Why? 

Because when I hear someone say, “What’s the easiest way?” what I’m really hearing is, “I’m not fully invested in the long-term success of my own business …and am therefore not fully invested in the long-term success of my customers.” 

And that really translates to “I don’t want to work.” 

Look, selling things on the Internet is HARD WORK. Yes, when it’s all up and running, it can be like you imagined: Passive revenue and money while you sleep. 

But that takes HARD WORK to create, and it takes HARD WORK to maintain.

Here’s what I will help you with, specifically.

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My main focus is to help you grow your business, increase sales, and boost profit using advertising and lead-generation strategies. 

All these years I have been working with a variety of clients, helping them build Advanced Lead-Generation Funnels and Omnichannel Advertising Campaigns, which is a fancy way of saying, “high-quality prospects delivered to your website, warmed-up and ready to buy/listen to you.” 

It is, in my opinion, the Holy Grail of marketing. 

I also focus on your Positioning – which is really a fancy way of saying, “Getting People To Like You Before You Try To Sell Them Something.” 

I do this by showing you how to genuinely help your prospects before they see your pitch. 

The best way to do this is by using a method of advertising called Intent-Based Branding.

Here’s what you can expect from me.

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✓ Actionable strategies and tactics you can use in your marketing right now, for free …which are usually followed by blatant sales pitches.

Can you believe I just told you that you’re going to receive blatant sales pitches from me? 

Well, why wouldn’t I tell you? 

I mean, c’mon – I’m a “marketing guru.” We make our money by selling stuff and collaborating with clients. I will try to sell you something and won’t be subtle about it. 

However – it’s always preceded by really valuable strategies and tactics you can use immediately. 

That’s free. 

The idea is you’ll say, “Man, this free stuff really helped me. I think I’ll try the paid stuff.” 

Pretty simple, right? 

I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick. 

Works like a charm. 

But you still might be wondering …

How do I know if your stuff is any good?

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Well, the smartest thing to do is to get some of my free materials. 

If you like it, you’ll probably like my consulting and advising style. 

If you don’t like it, you won’t. But I think I’m supposed to do the whole “self-aggrandizing biography” thing now, so here goes:

The course had an entry cost of $25 and then would climb up all the way to $5,000.

I must have read the sales letter and the legal terms 100 times before I bought it. 

It was a good course, with a lot of educational material, and the community was really supportive. I had tons of examples from ordinary people that my dream was doable. Somewhere, one sentence said, “It’s feasibly possible to make sales by sending millions of visitors to your sales page.” 

My 25-year-old brain translated that to mean, “You’ll get rich really fast if you send millions of visitors to your sales page,” …which is exactly what I set out to do.

Anyway – by sheer luck, I came across specific pieces of training – from at that time “marketing gurus” – who would preach how to become successful by giving value upfront. 

I bought them, studied them, and was blown away. 

Then I bought old books about sales psychology and read them. Then, I bought books and courses on business consulting and read them. 

And after six years of trial and error, I finally started to achieve real success in my business. 

I was placing ads online to sell board games to players and generate hot leads for manufacturers, and when my agency brought 1,200,000.00$ for one of our clients in a single month, I decided to start advising business owners on a one-to-one basis. 

And that’s how I started as a “marketing guru.” 

Fast forward to today, and we’ve got clients in multiple countries and every possible industry vertical. (Except for Rockets, Spaceships, and Government Stuff. I just checked.) 

I’m the “go-to guy” when it comes to Growth Marketing Strategies for (literally) over 100 small businesses and counting.