Now days everyone is talking about marketing, but what really is the meaning of marketing? Many people mention this terminology, however very few are really aware what it really means and to make it even strangest, everyone has a different opinion about the meaning of marketing.
Here is the marketing system that I suggest to begin with.
Even worse human psychology plays an important role there, changing between rational and irrational choices in matters of milliseconds. From the “inside” it usually appears that our thinking, decisions and actions are “rational”. Zoom out and you will discover that from the “outside” it usually appears that our thinking, decisions and actions are “irrational”.
So how someone new in marketing industry can define the real meaning of marketing and avoid doing fatal mistakes? First of all don’t sabotage the customer experience speaking jargon to your customers, a great article to read from Micah Solomon on Forbes.
The Meaning Of Marketing Distilled In 12 Simple Mindsets
So here you have them, those 12 marketing mindsets in this video will help you fully grasp the meaning of marketing before getting into the process to start up a small business and in order to build better ad campaigns and marketing messages from day 1.
#12 Marketing Mindsets
- Marketing is the KEY money-maker activity in your business (mindset)
- Marketing is not something you do “once” – it’s an ongoing PROCESS
- Marketing begins with understanding the needs and wants of your customer (Seth Godin explains what marketers are getting wrong in this interview by Abigail Tracy)
- Customers hate to be sold – but they LOVE to buy (that’s the true meaning of marketing if you ask me)
- Marketing is about triggering ACTION
- Everything is a test. EVERYTHING
- Run your marketing like a business
- Understand your perspective customer better than they understand themselves
- Successful marketing is ultimately a successful marketing system and sequence
- The success of your marketing is in proportion to the perceived value that you create for your customers
- I’m NOW a marketer, not just a business owner
- Find customers where they are, not where you want them to be – and don’t expect them to find you
Feeling totally overwhelmed? Well…you don’t need to go through all those steps if you use this online marketing system, that i used to also avoid getting into this.
Separate Those Two Marketing Philosophies To Better Understand The Meaning Of Marketing
Countless marketers and new entrepreneurs are doing this fatal mistake when trying to promote their products or services. This is focusing on “Branding” instead of focusing on “Response Marketing”. However if you are not Coca Cola, McDonalds, Wal-Mart etc or have some billion dollars handy to spend, then I’m sorry to inform you but you are doing a big, fat nothing. That’s not what meaning of marketing is all about.
Branding VS Response Marketing & Which Defines The Meaning Of Marketing
Branding is all about indirect marketing. It’s been used to make people remember your name or brand and it is NOT used to generate action now. Also branding needs to have a continuation cause your goal is to put your brand name into people’s mind.
On the other hand response marketing is all about direct marketing. It focuses on people buying from you and asking for a response – action from your perspective customers. Response marketing is intended for conversions and in my opinion defines the true meaning of marketing.
Don’t get too far – this “all-in-one” digital franchise marketing business can remove all the moving parts from you to begin the easy way. Here is what a guy who’s started five multi-million dollar businesses from scratch to says about generosity marketing in this interview on newrainmaker.com
Customers Needs & Their Role To Explain The Meaning Of Marketing
Customers needs and wants are too often hidden, so we must dig deeper to identify them. That’s one important characteristic of a successful entrepreneur by the way 🙂
We humans like to assume that we “get” others and we know what they are thinking. That’s the one reason that everyone tends to thinks he/she knows the meaning of marketing.
However the price of a mistake when identifying customers needs and wants is high and the reward also high so you need to be really careful about your trusted sources. If you want to “get it right” you must talk to customers one way or another.
The fastest way to discover needs that you can fulfill with your marketing is to ASK. As you research and consider customers needs and wants, pay special attention to those that are going UNMET.
Feeling stuck trying to identify the true meaning of marketing? Fear not, this “all-in-one” digital marketing business model will take it care for you.